Information Dissemination

How will information process to a digital collection point?  Will users have access to upload content or deploy strict policies?  What type of information is of concern and how often does it need to be updated? Creating a flexible environment to disseminate information can produce higher risk for quality content.  A strict policy of controlling information from a single point is less risky but produces higher responsibility.

Information dissemination – Basic

  • Splash page includes
  • Tagline
  • Mission / About
  • Key Personnel
  • Contact

Information Dissemination – Advance

  • Multiple pages with linked text and anchor relevance
  • Collaboration
  • Social Integration
  • Payment process

Information dissemination – content

  • Update frequency
  • Types of media
  • Hosting data


Content that can be read by search engines will produce relevant relationships.  A good example is someone searching for Boss designer fragrance and search engines will find meta data to offer users relevant links.  The more focused the meta is in regards to the product, the better chance of exposure from top search engines.  Product trust is important and is part of the meta process in order to offer users a better experience.

META – Search engines

  • Search friendliness
  • External relationship (building trust)
  • Media metadata (author, location, title)

Meta – profile

  • Historical Data
  • Forecast / Upcoming Events
  • Public interaction via web interface aka “Forum”


The most challenging factor of information technology is maintaining security.  The quality of information can be tarnished if security is left unchecked.  Below are a few of the many examples of how businesses can fail within months of opening.

  • Email
  • Phishing
  • Blacklist